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European Attractiveness 2011
Source Ernst & Young
From Tokyo to Tunis, from Lisbon to London, natural, social and economic events have recently impacted our world.
Combined with the continued impact of globalization and demographic shifts, business, central government and even civic leadership are being conducted in a world that is significantly more complex than it was in 2003 when we conducted our first European attractiveness survey.
Combined with the continued impact of globalization and demographic shifts, business, central government and even civic leadership are being conducted in a world that is significantly more complex than it was in 2003 when we conducted our first European attractiveness survey.
We now live in a world that is no longer dominated by developed markets. A world where the unrestrained use of finite natural resources and a “profit at all costs” pro-business attitude has been challenged by rising demand, a more conscious consumer base and a recognition of the interconnectedness of world markets.
Europe remains the largest regional destination for FDI, albeit with a reduced share. A quarter of all consumption and investment takes place within its expanding borders. It remains a formidable force, but it must invest in its potential to lead by innovation and entrepreneurship.
This must be at the heart of Europe’s agenda and it requires that Europe finds new ways to compete, and more importantly, selects its own way to lead.
