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The new economy is more competitive than the old. Greater variation in market performance, sharper market volatility, ceaseless pressure on margins and demanding stakeholders has made for an increasingly interconnected — and interdependent — global economy.
In our first Competing for growth report, we interviewed some 1,400 companies from around the world to see how they were responding. Our study showed that successful players — the top quartile in both revenue and EBITA growth — have focused on executing four drivers of competitive success:
Customer reach: to optimize their potential market
Operational agility: to maximize their effective response
Cost competitiveness: to optimize their profitability
Stakeholder confidence: to secure both talent and support for achieving their goals